Why we started.
It began with the family up at 2am — the search bar, the new word, the question nobody answers at that hour: what do we do now?
In 2010 the science of applied behavior analysis was locked behind clinic doors and conference fees, while the people who needed it most — parents, teachers, the aides in the room every day — were handed pamphlets. Special Learning was founded to break that wall: take what works, put it in plain language, and price it so the people doing the work can actually get it.
Fifteen years later, professionals in more than 140 countries use our programs — and the thing we're proudest of isn't the catalog. It's that the same person keeps showing up at different doors: first as a parent, later as a student, a technician, an analyst, an author. We never meet strangers.